CVN

City of Magic

Client – BEATS BY DRE

Project Manager – Syvian

To help celebrate Beats by Dre’s official entry into the China market, we created a short film titled “魔都 / City of Magic.”

The film showcases renowned Shanghai-based illustrator and designer Veiray Zhang, and the unique relationship between the city and his creative process. Together with the film, we worked with Veiray to create custom, limited-edition artwork and tee-shirts that were given away at the brand’s launch events in Shanghai.