Seasonal Campaign
Client – ADIDAS ORIGINALS
Producer – Syvian
We created the 2015 Spring / Summer seasonal campaign for adidas Originals. Working with celebrities and brand ambassadors Eason Chan, and combined a colorful palette with authentic, raw urban environments to communicate the brand’s true street fashion spirit.
The campaign was shot in Shanghai with assets used in nationwide print media, retail / point-of-sale, and digitally.
CVN 