FitSense Spot Animation

Client – LYCRA

Senior Producer – Syvian

We created a short animated spot for Lycra FitSense to showcase the support, shaping, and comfort of the brand’s innovative fabrics. Lycra FitSense technology is used in unisex sportswear and sports-bras to provide users with a second-skin fit and superior comfort when engaging in a wide range of athletic movements and exercises. The spot was used in stores and digital media worldwide.