Retro x Modern
Client – ADIDAS ORIGINALS
Senior Producer & Project Manager – Syvian
We created a spot for adidas Originals’ I_5923 (previously known as Iniki) sneaker line. The piece celebrates Iniki’s hybrid of past and present DNA by boldly presenting a visual clash between retro 70s styling and modern footwear technology (Boost). The piece positions Iniki at the intersection of culture and style, highlighting a pure symbiosis of authentic form and modern functionality.
Selected Scenes
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