CVN

Sport PCE Campaign

Client – LYCRA

Senior Producer & Project Manager – Syvian

We created a short film for Lycra to help communicate unique product benefits and promoting the LYCRA® SPORT technology platform.

The spot features the Lycra Sport Fabric by showing the core technology through POWER index, COMFORT index and Energy index. For the set design, we created an industrial style environment to correspond to the tough and solid feeling of the product, also took into consideration that the bright color animation in post-production could create some sense of contrast.